BIRA was   born in 2017 from the mind and heart of two friends with more than 25 years   of experience in the industry. The shared passion for the wines and cultural   heritage of Italy led to the search for subtle, pure and energetic wines.   Under this premise they created a unique portfolio of exceptional wines,   representative of the Uco Valley using both Italian and Argentinean grape   varieties. BIRA is currently considered the reference of SANGIOVESE in   Argentina.