Argentina
Winery of PROMENDOZA
At THE WINE PLAN, we are redefining traditional approaches to winemaking by producing exceptional wines while also prioritizing sustainability, ethical practices, fair trade, and giving back to our community. We work hard to build strong relationships with our partners and contribute to the economic and social growth in our community of Mendoza, Argentina. Our vision goes beyond just making great wine; it's about creating a positive impact on the world around us through conscious production.
Our Pillars
People: We are deeply committed to an equitable workplace, promoting fair business practices and empowering everyone at The Wine Plan from our farmworkers to our global business partners to succeed. We invest heavily in our local community by supporting schools, youth groups, community organizations, and families, as we believe in the transformative power of education and giving back.
Planet: Responsible and regenerative agriculture is our only way forward, not only as a business but as an industry. We use techniques to improve soil health, biodiversity, water conservation, and are pursuing organic vineyard certification. We also invest in sustainable packaging to reduce our carbon footprint and are always looking for new, innovative ways to help build a more sustainable supply chain.
Products: Our wines are the maximum expression of our values, reflecting our dedication to our people and the planet. We combine traditional methods with innovative techniques to create complex, balanced, and accessible wines that capture the unique essence of Argentine terroir.
Our Team
Our winemaker and certified agronomist, Luigi, brings a unique understanding of the land and vines to his craft. With international experience and a deep connection to the Argentine terroir, he seamlessly blends tradition with modern innovation, driving our vision to new heights. It is a great pleasure to have his leadership and creative genius guiding the team, and we look forward to what the future holds under his direction.
Our Wines and Vineyards
Our internationally acclaimed wines are noted for their distinctive flavor and exceptional character. We cultivate our vineyards across three distinct regions: East Zone (Junín, San Martín, and Rivadavia), Central Zone (Maipú and Luján de Cuyo), and Uco Valley Zone (Tupungato and Tunuyán), each with its unique soil characteristics that are reflected in every varietal and vintage.
Our Ongoing Plan
We are committed to leading the way towards a carbon-neutral footprint, focused on sustainability, innovation, and excellence in all our operations. Our goals include converting all our lands to organic production vineyards and implementing renewable energy generation.